1.The video is meant for children as it has non-living things that talk which can attract a child's attention
2.I think the video is tying communicate to children to save energy by using CFL bulbs compared with incandescent bulbs.
3.It is effective to children but not to adults as when children tell their parents about CFL, some parents say it doesn't matter as incandescent bulbs costs lesser.
4. It could be a bit more realistic so that adults will have a better understanding of CFL bulbs and incandescent bulbs
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